UE Boom is one of the best selling product for Logitech and got lots of awards for its sleek design. It was my first project with the company where I was encourage to go wild to create more complete and entertaining physical and digital product connection.
To keep the consistent experience the visual language of the app is following the physical product design. It is minimal but contrasting. The interaction of the simple navigation is non-typical using four directions.
There is not much incentive for users to download the bluetooth speaker app, so creating user needs was one of the key