Design Thinking

Design leads innovation, Innovation demands design

What is Design Thinking?

User centered approach to problem solving

Design thinking as Strategy:

  1. How to relate to users
  2. How to prototype products
  3. How to access 

To simplify, humanize complex systems

Design-Centric Culture:

  1. Focus on user experience, especially their emotions
  2. Traditional value prop > promise of utility 
  3. Emotional value prop > promise of feeling

Problem Space: Journey map - systemic approach / users current experiences with emotional high & low

Solution Space: prototype for potential solutions / tolerate failure

The launch is just one step in the process - internal iterations never guarantee the success of artifacts 

Articles: 

https://hbr.org/2015/09/design-for-action

https://hbr.org/2015/09/design-thinking-comes-of-age

 

How to apply:

Wicked problems - problems that are ill-defined or tricky as you should leave the comfort zone of the organization

Not the solution for all problems 

 

Process:

 

1. D.School - 5 steps: 

Empathize > Define > Ideate > Prototype > Test 

https://dschool.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf?sessionID=9a5d0a2a0cd5fb6c26a567b2636b19513b76d0f4

 

2. IDEO - HCD:

https://www.ideo.com/work/human-centered-design-toolkit/

 

3. Design Thinking for Educators:

 

Discovery > Interpretation > Ideation > Experimentation > Evolution

 

http://www.designthinkingforeducators.com/design-thinking/

 

4. Designing for Growth

 

What is > What if > What wows > What works

 

https://coursera-topic-photos.s3.amazonaws.com/27/12e27d2216ba70fd7089556c788733/design_business.jpg