June Hong

Design Thinking

Design leads innovation, Innovation demands design

What is Design Thinking?

User centered approach to problem solving

Design thinking as Strategy:

  1. How to relate to users
  2. How to prototype products
  3. How to access 

To simplify, humanize complex systems

Design-Centric Culture:

  1. Focus on user experience, especially their emotions
  2. Traditional value prop > promise of utility 
  3. Emotional value prop > promise of feeling

Problem Space: Journey map - systemic approach / users current experiences with emotional high & low

Solution Space: prototype for potential solutions / tolerate failure

The launch is just one step in the process - internal iterations never guarantee the success of artifacts 





How to apply:

Wicked problems - problems that are ill-defined or tricky as you should leave the comfort zone of the organization

Not the solution for all problems 




1. D.School - 5 steps: 

Empathize > Define > Ideate > Prototype > Test 



2. IDEO - HCD:



3. Design Thinking for Educators:


Discovery > Interpretation > Ideation > Experimentation > Evolution




4. Designing for Growth


What is > What if > What wows > What works